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Ski communities across Canada will compete for the chance to win a $100,000 top prize to invest in their hills
TORONTO, ON – January 11, 2024 – Mackenzie Investments ("Mackenzie") today announced the launch of its fourth annual Mackenzie Top Peak ("Top Peak") competition, which celebrates and recognizes the most invested ski communities across Canada, and seeks to identify one special ski community that exemplifies the Top Peak mantra: “Be Invested. On and Off the Hill.” Building on the success of previous years, this season's edition features a revamped prizing structure that will encourage communities to consider environmentally conscious upgrades for their ski hills.
Top Peak encourages teams across the country to showcase their dedication to their hills through engaging social media challenges, while offering Canadians an opportunity to vote for who they believe is Canada’s most invested ski community. The winning ski community will take home $100,000 to invest in upgrades for their hills. This year, judges may issue bonus points for communities that can demonstrate how they are putting the planet first with environmentally mindful projects to help their hill be more sustainable. The second and third placing teams will earn $20,000 and $10,000, respectively, to invest in their hills.
“With this year’s Mackenzie Top Peak competition, we’re celebrating the magic and wonder of the ski season while encouraging Canadians to think about a sustainable future for the sport they love," said Luke Gould, President & CEO of Mackenzie Investments. “Top Peak is not just a competition, but also a rallying cry to encourage communities to think about skiing through a sustainability lens. We want skiers coast-to-coast to champion environmentally conscious initiatives to help ensure they can be invested in their favourite winter sport for generations to come.”